We are committed to protecting the personal information of children who use Bimi Boo (the website https://bimiboo.com and the related mobile applications). We would like to inform you that we collect certain personal information of children under the age of 13. Under the U.S. Children’s Online Privacy Protection Act (COPPA), in certain cases (e.g., before delivering a newsletter), your consent is required before we collect, use or disclose your child(ren)’s personal information through Bimi Boo.
We do not require children to disclose more information than is reasonably necessary to use Bimi Boo. Information collected by us through Bimi Boo includes:
The device analytics ID number is used for supporting our internal operations only. Children’s personal information is collected only for the purposes of:
We disclose the personal information only to our authorized partners that perform services on behalf of us and support our internal operations, such as our newsletter, hosting, and traffic analytics providers. We may also reply to lawful requests from public authorities. Such partners are engaged to maintain the confidentiality and security of personal information. You have the option to agree to the collection and use of the child(ren)’s personal information without consenting to the disclosure of the information to third parties, unless it is necessary for provision of the services through Bimi Boo.
You can review the child(ren)’s personal information, ask to have it deleted and refuse to allow any further collection or use of the child(ren)’s information. You can exercise your rights by contacting us by email or post.
We will ask you to provide verifiable consent for collection of your personal information in the following cases:
Our email address is: firstname.lastname@example.org
Our postal address is:
The United States of America
Last amended on 15th of March 2018
The Company “Bimi Boo Kids – Games for Boys and Girls LLC” having a principal place of business at 2220 Meridian blvd, Suite 6648, Minden, Nevada, 89423, the United States (“we” or “us”) collects from individual users, including children under the age of 13, (“you” or “your”) certain personal information through the website https://bimiboo.com and the related mobile applications (collectively, “Bimi Boo”). Bimi Boo is primarily targeted at children and provides educational games for children.
1.1 We do not require you to disclose more personal information than it is reasonably necessary for using Bimi Boo.
1.2 When you visit Bimi Boo, we collect your device analytics ID number only. Such device analytics ID number does not contain any personal information and is not used, in any manner, including in combination with other information, to identify you.
1.3 The personal information listed in Sections 1.4 and 1.5 may be provided by you voluntarily.
1.4 When you send us feedback or contact us via email or the contact form available on Bimi Boo, we collect your name, email address, and any other personal information you decide to provide us. We delete such personal information from our databases as soon as we reply to your message.
1.5 When you subscribe for a newsletter, we collect your email address. Please note that, if you are under the age of 13, the newsletter is delivered only after obtaining verifiable parental consent.
1.6 We may also collect your non-personal information, such as your activity on Bimi Boo, browser types, operating systems, and the URL addresses of websites clicked to and from Bimi Boo.
1.7 We shall not, in any manner, make your personal information public.
2.1 We respect data protection principles and use the personal information only for the purposes for which such information is collected.
2.2 Your device analytics ID number is used for analyzing your traffic on Bimi Boo. We do not pair the device analytics ID number with any other information as to allow us to identify you.
2.3 Your email address, name, and other personal information (if any) submitted through the contact form are used to reply to your requests on a one-time basis. After we reply to your request, we immediately delete such personal information.
2.4 Your email address provided for subscribing to our newsletter will be used to deliver our newsletter and provide you with advertisements of products and services which may be of interest to you.
2.5 Personal information collected by us may also be used for audit and security purposes.
2.4 The non-personal information mentioned in Section 1 is used to analyze what kind of users visit Bimi Boo, how they find it, how long they stay, from which other websites they come to Bimi Boo, what pages they look at, what functionalities of Bimi Boo they use, and to which other websites they go from Bimi Boo.
3.1 We will put reasonable efforts to maintain the security of and to prevent misuse, loss, unauthorized access, and modification of your personal information.
3.2 We employ information security tools to protect all types of personal information collected and processed through Bimi Boo. Such information security tools include, but are not limited to, secured networks and encryption.
3.3 However, please note that, due to the inherent risks of using the Internet, we cannot be liable for any destruction, loss, leakage, and falsification of personal information caused by circumstances beyond our reasonable control.
4.1 Your personal information and your device analytics ID number may be accessed by our authorized partners that perform services on behalf of us, such as our newsletter distribution service Amazon Web Services (https://aws.amazon.com), hosting services provider DigitalOcean (https://www.digitalocean.com), and our traffic analytics provider Google Analytics (https://analytics.google.com). Please note that such personal information is used only for supporting our internal operations and for the purposes for which such personal information is provided (e.g., delivering a newsletter).
4.3 We may respond to lawful requests from U.S. public authorities to disclose information about the users of Bimi Boo to the extent necessary for pursuing a public interest objective, such as national security or law enforcement.
4.4 We may share aggregated or anonymized information and non-personal information with third parties for the purposes of developing services that may be of interest to you.
4.5 With the exception of the cases in this Section 4, we do not disclose, without your prior verifiable consent, or sell your personal information to third parties and we do not intend to do so in the future.
5.1 We take reasonable steps to ensure that the personal information collected and processed by us is accurate, complete, and up-to-date.
5.2 If you or your child have provided us with your personal information and you would like to access, modify, delete, or refuse further collection of your or your child’s personal information that is processed through Bimi Boo, please send an email to the following email address: email@example.com. We will answer your request as soon as possible but no later than two weeks.
6.1 Your personal information will be kept for as long as is necessary to provide you with the requested service. For instance, if your personal information is collected to deliver the newsletter, your personal data will be kept until you unsubscribe from the newsletter service; if you contact us by using the contact form, we will retain your personal information only until we reply to your enquiry.
6.2 When your personal information is no longer necessary to deliver the requested service or you cease using Bimi Boo, we will immediately delete your personal information, unless we are required by the applicable law to retain such personal information for a certain period of time.
7.1 As required by the applicable law, we will seek parental verifiable consent for collection of your personal information in the following cases:
7.3 We provide the parents or guardians of children under the age of 13 with an option to agree to the collection and use of the child’s personal information without consenting to the disclosure of the information to third parties.
7.4 If a person under the age of 13 has provided us with personal information without obtaining parental consent in advance, the parent or the guardian may contact us by email at firstname.lastname@example.org and request us to destroy or de-identify the personal information.
8.1 Bimi Boo may contain links to third-party websites and services (e.g., Facebook, YouTube, and Instagram). We are not responsible in any manner for the privacy practices of those websites and services. Please review carefully the applicable privacy policies before visiting the third-party websites and services.
9.2 There are two types of cookies, namely, persistent cookies and session cookies. Persistent cookies remain valid until their expiration date, unless deleted by the user before that date. Session cookies will be stored on a web browser and will remain valid until the moment when the browser is closed.
9.5 Google Analytics. We use Google Analytics to analyze your use of Bimi Boo. Google Analytics generates statistical and other information about Bimi Boo by means of cookies. The information generated by Google Analytics in relation to Bimi Boo is used to create reports about the use of Bimi Boo. We use the following Google Analytics features: (1) Google Display Network Impression Reporting; (2) Google Analytics Demographics and Interest Reporting; and (3) Integrated services that require Google Analytics to collect data via advertising cookies and identifiers.
9.6 If you would like to opt out from Google Analytics advertising features, you can do so through Ads Settings, Ad Settings for mobile apps, or any other available means (for example, the NAI’s consumer opt-out). You can also install a Google Analytics opt-out browser add-on available at https://tools.google.com/dlpage/gaoptout?hl=en .
The United States of America