Privacy policy

Dear Parent,

We are committed to protecting the personal information of children who use Bimi Boo (the website https://bimiboo.com and the related mobile applications). We would like to inform you that we collect certain personal information of children under the age of 13. Under the U.S. Children’s Online Privacy Protection Act (COPPA), in certain cases (e.g., before delivering a newsletter), your consent is required before we collect, use or disclose your child(ren)’s personal information through Bimi Boo.

Please review the summary of our practices regarding collection, use and disclosure of your child(ren)’s personal information as well as our comprehensive Privacy Policy provided below.What information do we collect?

We do not require children to disclose more information than is reasonably necessary to use Bimi Boo. Information collected by us through Bimi Boo includes:

  • Device analytics ID number, which does not contain any personal information and cannot be, in any manner and over time, used to identify persons;
  • Email address (if provided voluntarily); and
  • Name (if provided voluntarily).

For what purposes do we collect personal information?

The device analytics ID number is used for supporting our internal operations only. Children’s personal information is collected only for the purposes of:

  • Replying to the enquiries submitted by the users of Bimi Boo;
  • Delivering a newsletter; and
  • Audit and security purposes.

Do we disclose personal information to third parties?

We disclose the personal information only to our authorized partners that perform services on behalf of us and support our internal operations, such as our newsletter, hosting, and traffic analytics providers. We may also reply to lawful requests from public authorities. Such partners are engaged to maintain the confidentiality and security of personal information. You have the option to agree to the collection and use of the child(ren)’s personal information without consenting to the disclosure of the information to third parties, unless it is necessary for provision of the services through Bimi Boo.

What are your rights regarding child(ren)’s personal information?

You can review the child(ren)’s personal information, ask to have it deleted and refuse to allow any further collection or use of the child(ren)’s information. You can exercise your rights by contacting us by email or post.

When to consent?

We will ask you to provide verifiable consent for collection of your personal information in the following cases:

  • Before using your personal information for newsletter delivery purposes;
  • Before responding to enquiries more than on a one-time basis;
  • Before disclosing personal information to third parties; and
  • Before collecting other kinds of personal information that are not mentioned in this Direct Notice to Parents and our Privacy Policy.

By providing your consent, you are granting your consent to the collection, use and disclosure of your child(ren)’s personal information as described in our Privacy Policy and you affirm that you are a parent or legal guardian with the authority to provide such consent.

What are our contact details?

Our email address is: info@bimiboo.com

Our postal address is:

  • Bimi Boo Kids – Games for Boys and Girls LLC
  • 2220 Meridian blvd, Suite 6648
  • Minden
  • Nevada 89423

The United States of America

Where can you find more information?

The more detailed description of our practices regarding collection, use, and disclosure of personal information are set forth in the Privacy Policy available below. Please read the Privacy Policy carefully before you provide your consent. For more information about COPPA, please visit https://www.consumer.ftc.gov/articles/0031-protecting-your-childs-privacy-online.

 

BIMI BOO PRIVACY POLICY

Last amended on 15th of March 2018

We are committed to protecting the privacy of children who use Bimi Boo. Please read this Privacy Policy carefully.

The Company “Bimi Boo Kids – Games for Boys and Girls LLC” having a principal place of business at 2220 Meridian blvd, Suite 6648, Minden, Nevada, 89423, the United States (“we” or “us”) collects from individual users, including children under the age of 13, (“you” or “your”) certain personal information through the website https://bimiboo.com and the related mobile applications (collectively, “Bimi Boo”). Bimi Boo is primarily targeted at children and provides educational games for children.

This Privacy Policy contains our policies and procedures governing the collection, use, and disclosure of personal information and the parental consent practices.

By using Bimi Boo and/or providing your verifiable consent, you acknowledge that you have read this Privacy Policy and you agree to be bound by it. If you do not agree with one or more provisions of this Privacy Policy, please do not use Bimi Boo.

  1. Kinds of personal information collected by us

1.1 We do not require you to disclose more personal information than it is reasonably necessary for using Bimi Boo.

1.2 When you visit Bimi Boo, we collect your device analytics ID number only. Such device analytics ID number does not contain any personal information and is not used, in any manner, including in combination with other information, to identify you.

1.3 The personal information listed in Sections 1.4 and 1.5 may be provided by you voluntarily.

1.4 When you send us feedback or contact us via email or the contact form available on Bimi Boo, we collect your name, email address, and any other personal information you decide to provide us. We delete such personal information from our databases as soon as we reply to your message.

1.5 When you subscribe for a newsletter, we collect your email address. Please note that, if you are under the age of 13, the newsletter is delivered only after obtaining verifiable parental consent.

1.6 We may also collect your non-personal information, such as your activity on Bimi Boo, browser types, operating systems, and the URL addresses of websites clicked to and from Bimi Boo.

1.7 We shall not, in any manner, make your personal information public.

  1. The purpose of collection of your personal information

2.1 We respect data protection principles and use the personal information only for the purposes for which such information is collected.

2.2 Your device analytics ID number is used for analyzing your traffic on Bimi Boo. We do not pair the device analytics ID number with any other information as to allow us to identify you.

2.3 Your email address, name, and other personal information (if any) submitted through the contact form are used to reply to your requests on a one-time basis. After we reply to your request, we immediately delete such personal information.

2.4 Your email address provided for subscribing to our newsletter will be used to deliver our newsletter and provide you with advertisements of products and services which may be of interest to you.

2.5 Personal information collected by us may also be used for audit and security purposes.

2.4 The non-personal information mentioned in Section 1 is used to analyze what kind of users visit Bimi Boo, how they find it, how long they stay, from which other websites they come to Bimi Boo, what pages they look at, what functionalities of Bimi Boo they use, and to which other websites they go from Bimi Boo.

  1. Protection of your personal information

3.1 We will put reasonable efforts to maintain the security of and to prevent misuse, loss, unauthorized access, and modification of your personal information.

3.2 We employ information security tools to protect all types of personal information collected and processed through Bimi Boo. Such information security tools include, but are not limited to, secured networks and encryption.

3.3 However, please note that, due to the inherent risks of using the Internet, we cannot be liable for any destruction, loss, leakage, and falsification of personal information caused by circumstances beyond our reasonable control.

  1. Third party access to personal information

4.1 Your personal information and your device analytics ID number may be accessed by our authorized partners that perform services on behalf of us, such as our newsletter distribution service Amazon Web Services (https://aws.amazon.com), hosting services provider DigitalOcean (https://www.digitalocean.com), and our traffic analytics provider Google Analytics (https://analytics.google.com). Please note that such personal information is used only for supporting our internal operations and for the purposes for which such personal information is provided (e.g., delivering a newsletter).

4.2 We put reasonable efforts to assure that our partners maintain the confidentiality and security of your personal information and provide an adequate level of protection of personal information that is consistent with this Privacy Policy.

4.3 We may respond to lawful requests from U.S. public authorities to disclose information about the users of Bimi Boo to the extent necessary for pursuing a public interest objective, such as national security or law enforcement.

4.4 We may share aggregated or anonymized information and non-personal information with third parties for the purposes of developing services that may be of interest to you.

4.5 With the exception of the cases in this Section 4, we do not disclose, without your prior verifiable consent, or sell your personal information to third parties and we do not intend to do so in the future.

  1. Reviewing, correcting, and deleting personal information

5.1 We take reasonable steps to ensure that the personal information collected and processed by us is accurate, complete, and up-to-date.

5.2 If you or your child have provided us with your personal information and you would like to access, modify, delete, or refuse further collection of your or your child’s personal information that is processed through Bimi Boo, please send an email to the following email address: info@bimiboo.com. We will answer your request as soon as possible but no later than two weeks.

  1. Retention period

6.1 Your personal information will be kept for as long as is necessary to provide you with the requested service. For instance, if your personal information is collected to deliver the newsletter, your personal data will be kept until you unsubscribe from the newsletter service; if you contact us by using the contact form, we will retain your personal information only until we reply to your enquiry.

6.2 When your personal information is no longer necessary to deliver the requested service or you cease using Bimi Boo, we will immediately delete your personal information, unless we are required by the applicable law to retain such personal information for a certain period of time.

  1. Consent

7.1 As required by the applicable law, we will seek parental verifiable consent for collection of your personal information in the following cases:

  • Before using your personal information for newsletter delivery purposes;
  • Before responding to you more than on a one-time basis;
  • Before disclosing your personal information to third parties; and
  • Before collecting other kinds of your personal information that are not mentioned in this Privacy Policy.

7.3 We provide the parents or guardians of children under the age of 13 with an option to agree to the collection and use of the child’s personal information without consenting to the disclosure of the information to third parties.

7.4 If a person under the age of 13 has provided us with personal information without obtaining parental consent in advance, the parent or the guardian may contact us by email at info@bimiboo.com and request us to destroy or de-identify the personal information.

  1. Links

8.1 Bimi Boo may contain links to third-party websites and services (e.g., Facebook, YouTube, and Instagram). We are not responsible in any manner for the privacy practices of those websites and services. Please review carefully the applicable privacy policies before visiting the third-party websites and services.

  1. Cookies

9.1 Bimi Boo uses cookies (i.e., small computer files consisting of letters and numbers). When you visit a website, the website may send a cookie to your browser. Subsequently, the browser may store the cookie on your computer system. The main purpose of cookies is to allow a website to recognize user’s device.

9.2 There are two types of cookies, namely, persistent cookies and session cookies. Persistent cookies remain valid until their expiration date, unless deleted by the user before that date. Session cookies will be stored on a web browser and will remain valid until the moment when the browser is closed.

9.3 Cookies do not typically contain personal data. However, personal data stored by us may be linked to the information stored in and obtained from cookies. Web servers can use cookies to: (1) identify and track users while they navigate through different pages on a website; and (2) identify users returning to a website.

9.4 We use both session and persistent cookies. We use session cookies in order to verify your details until you are navigating from page to page on Bimi Boo. The session cookies enable you to avoid re-entering your details each time you enter a new page on Bimi Boo. We use persistent cookies in order to recognize you as a unique user when you return to Bimi Boo. We will not use cookies for purposes which are not mentioned in this Privacy Policy.

9.5 Google Analytics. We use Google Analytics to analyze your use of Bimi Boo. Google Analytics generates statistical and other information about Bimi Boo by means of cookies. The information generated by Google Analytics in relation to Bimi Boo is used to create reports about the use of Bimi Boo. We use the following Google Analytics features: (1) Google Display Network Impression Reporting; (2) Google Analytics Demographics and Interest Reporting; and (3) Integrated services that require Google Analytics to collect data via advertising cookies and identifiers.

9.6 If you would like to opt out from Google Analytics advertising features, you can do so through Ads Settings, Ad Settings for mobile apps, or any other available means (for example, the NAI’s consumer opt-out). You can also install a Google Analytics opt-out browser add-on available at https://tools.google.com/dlpage/gaoptout?hl=en .

9.7 By using Bimi Boo, you agree to our use of cookies as described in this Privacy Policy. If you do not agree to our use of cookies, you need to either (1) discontinue your use of Bimi Boo or (2) set your browser to refuse cookies. Please be aware that some parts of Bimi Boo may not function properly without cookies. If you would like to set your browser to refuse cookies, please check your browser’s help information or https://cookies.insites.com/disable-cookies/.

  1. Amendment of this Privacy Policy

10.1 We reserve the right to amend this Privacy Policy from time to time by posting an amended version on Bimi Boo and seeking your consent (if necessary). Such amendments may be necessary to reflect legislative changes or our new business practices. Please periodically review the Privacy Policy to stay up-to-date with the current version of the Privacy Policy.

10.2 If we retain your email address, we may, but are not under an obligation to, send you a notification about the amendments of the Privacy Policy.

  1. Contact details & complaints

11.1 If you have any questions or concerns about this Privacy Policy, please contact us by email at info@bimiboo.com or please write to the following address:

  • Bimi Boo Kids – Games for Boys and Girls LLC
  • 2220 Meridian blvd, Suite 6648
  • Minden
  • Nevada 89423

The United States of America

  1. Last amendment

12.1 This Privacy Policy has been last amended on 15th of March 2018.